Will Salesforce.com’s Apex Strategy Succeed?

Salesforce.com on Tuesday introduced its latest acquisition to the world. CEO Marc Benioff said that document management is a core element of the company's platform strategy. That strategy has been rolling out in bits and pieces since the company announced its Apex platform last year. However, it should not come as any surprise to savvy market observers that things like document management would comprise part of the company's approach to the market.

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