Shopster CEO Explains Why Timing Is Everything in E-Commerce

In the retail world, Black Friday has long been a red-letter day on the calendar. The Friday after Thanksgiving, while not always the busiest shopping day of the year, is notable for kicking off the mad-dash toward the finish line of the holiday season. In the world of e-commerce, Cyber Monday has quickly become its own virtual landmark. The Monday following Thanksgiving is known as the day when millions of shoppers return to the workplace after the holiday and starting their online shopping.

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