Salesforce.com Readies Campaign App for 2008 Election Cycle

An application currently in beta on Salesforce.com's AppExchange is designed especially for politicians in campaign mode. To be called (what else?) "CampaignForce.com," the product will be available in a few weeks, according to Dan Burton, senior vice president of global public policy at Salesforce.com. "We see that campaigns are realizing what businesses already know -- that they have to harness the Web to supercharge their operations," he told CRM Buyer. 2008, he predicted, "will be the year of Web Dashboard campaigns."