Salesforce Rolls Out Financial Services App, Lands Merrill Lynch

Salesforce.com officially unveiled its new software for the wealth management industry, confirming rumors that it won a 25,000-seat contract with Merrill Lynch to deploy the application. By itself, the Merrill Lynch deal is a noteworthy event. Increasingly, large firms are incorporating Software as a Service in their operations; however, typical deployments have hovered in the 5,000- to 10,000-seat range. Occasionally, such as in the case with Dell's and Cisco's deployments of Salesforce, those numbers have reached 15,000 subscribers.