Replay! Listen to Russ Lombardo, host of Sales Talk, with his guest Scott Gingrich, CEO of The CRM Coach as they tackle the challenge of how to make CRM (Customer Relationship Management) deliver bottom-line results and increase sales. Companies invest a lot of money buying and implementing a CRM system inthe hopes of a more effective, accountable and profitable business. Unfortunately, too many of these implementations en dup as a disappointment. Scott goes beyone the promise of CRM and outlines practical tips to transform a poor performing CRM system into a star player.Tune in for a “must listen hour” of unlocking the profit potential of your CRM system.
There are a host of great, meaty business programs available at this Internet radio station
Here’s the replay of Sales Talk Radio Interview with The CRM Coach
Technorati Tags: CRM, Customer Relationship Management, Sales, Sales Management, Sales Force Automation
Not too long ago, we renovated our home office. It was simple stuff…fixing up the walls in preparation for painting, fixing floor trim, putting up shelves…easy stuff. My wife Jen and I put together out budget, bought our supplies and got to work on what we thought would be a pretty straight forward day. Once again, I was about to be reminded of the parallels between amateur home renovations and companies doing CRM projects.
Now, when it comes to home renovations, you need to understand that despite our willing nature and hours of do-it-yourself TV watching, we are amateurs.
Once again, we had underestimated the budget (cupboard handles cost HOW MUCH??!!) and underestimated the time by half! (Oh yhea, we also totally underestimated if not forgot going into this little project the sore muscles!)
In the end, we got what we wanted (minus a few paint mishaps) and are pleased with it. Did it matter that we goofed on estimating this project, not really. We’d still have done it because it was worth it and we’re only talking in the magnitude of $50 and an extra day.
So, why am I talking about my home renovation project? Very simply, it demonstrates the difference between the Pro and the Amateur.
A Pro, would have done our room in probably a 1/4 the time and his estimate would have been 100% accurate. A Pro would have known exactly what he was getting into and wouldn’t have forgotten from the budget the things we did.
Same thing with CRM projects. Except, CRM projects are way more complicated and can spiral out of control very quickly. Most companies implementing CRM are amateurs and don’t know what they don’t know. They forget things (important things) from the budget, they underestimate the time, they pick the wrong software, etc.
Relying on their salesperson, the “expert”, for the kind of clear insights into the project is just a bad idea. A company selling CRM software has a vested interest in closing the deal. Unless there is a gross misfit between their offerings and a company’s needs, they’re not going to tell a qualified prospect to go look at a different package and lose the deal. It’s not the seller’s fault; it’s a reality of the sales/prospect relationship.
What the amateur CRM buyer needs is an independant industry insider to take them through the buying process and point out the traps, hazzards and often forgotten details along the way. That’s one of the founding ideas of the Insider’s CRM Success System.
Perhaps it’s why I love Home Depot’s slogan: “You can do it. We can help.”
Technorati Tags: CRM, Customer Relationship Management, Sales Force Automation, Small Business
Help us improve our website and products to deliver more of what you’re looking for…Please take a few minutes to do an ANONYMOUS survey…and enter a **DRAW TO WIN** one of 3 digital versions of “The Insider’s Guide To CRM Success”…
Whether you came to our website because you are:
- Planning a CRM Project
- Are just looking for information
- Are in the CRM industry
… or whatever, we’d like you to take this brief survey (should take less than 7 minutes to complete) to help us deliver the information you’re looking for.
http://www.thecrmcoach.com/survey/
This will help us create a more useful website experience and tailor our product offerings better.
In upcoming Emails, I will share some of the more interesting insights that come out of the survey.
We made this an ANONYMOUS survey because we want to encourage as many people as possible to take the survey.
To thank-you for taking the survey, everyone who completes it gets to enter a draw to win one of 3 digital versions of “The Insider’s CRM Success Toolkit”, including templates valued at $197!!
Instructions for how to enter the draw are on the last page of the survey. We will pick three random entries and notify the winners on Thursday September 28. Good Luck!
Please take the survey now…it’ll only take a few short minutes to complete and you could win one of 3 “Insider Guide To CRM Success” toolkits!
http://www.thecrmcoach.com/survey/
Technorati Tags: crm, small business, survey, sales force automation, project