Afternic Sale Highlights the Value of Traffic to Placeholder Pages
Tuesday, December 5th, 2006
Afternic, the leading U.S.-based domain name reseller, has been purchased by NameMedia in a deal announced on Nov. 28. The acquisition is significant because of the traffic generated from the 1.8 million domain names listed for sale on Afternic's marketplace. The full terms of Afternic's sale have not been released. NameMedia, whose own domain name is registered to BuyDomain Holdings, is privately held. BuyDomains.com's owners have amassed a portfolio of over 675,000 domains.