CRM - CRM and ERP News

P&G Productions makes a debut

Saturday, January 13th, 2007

Procter & Gamble is making its first foray into consumer-generated content with two new Web sites.

The company's P&G Productions unit said Monday that it has launched Capessa.yahoo.com. an "online community" where women can share information, practical advice and inspirational stories.

P&G Productions also said Monday that it will launch the People's Choice Community, an online forum that will feature voting for the People's Choice Awards, as well as blogging and chatting.

The site will go live Tuesday night, at www.pcavote.com, with programming and online activities to continue year-round.

Posted in CRM, Internet Marketing, Marketing, Advertising, Branding, Communication, Customer, Customer Experience, Direct Marketing, Entertainment, Customer behaviour, New media, blogs, customer interaction, customer-centric, Social Media | No Comments »

Web Self-Service Knowledge Base Solutions

Tuesday, January 9th, 2007

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Global CRM, Interactive CRM, and Mobile CRM Initiatives and Forecasts

Tuesday, January 9th, 2007

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Asia Pacific Customer Relationship Management (CRM) Software Markets

Tuesday, January 9th, 2007

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Analysis of the Evolution of ACDs into Customer Contact Routing Solutions

Tuesday, January 9th, 2007

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Pan Asian Customer Relationship Management Software Markets: Taiwan and South Korea

Tuesday, January 9th, 2007

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European Customer Relationship Management (CRM) Markets

Tuesday, January 9th, 2007

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U.S. CRM and Billing Software Markets in Communications and Utilities

Tuesday, January 9th, 2007

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North America CRM Analytics Markets

Tuesday, January 9th, 2007

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Much has been written about the power of blogs and its power to shape customer opinion. Measuring the business impact of blogs is an area of great interest to me. Some key questions I often ask myself are:

Is blogging an island without too many inhabitants - Is it a niche waiting to get mainstream?
Does the opinion of bloggers matter at all when it comes to brand purchase decisions?
Do consumers consider blogs as a trustworthy source vis-a-vis other forms of media?
Is user-generated content considered valuable by customers?
Is it possible to summarize the business impact of blogs by way of addressable customer numbers? Is it a large enough market waiting to be tapped by marketers?

Well, there seems to be some answers for these questions. Here's a research done by IPSOS in Europe - a leading marketing research firm. I think this research clearly gives directions for other markets too, on how customers perceive this new medium and its impact on brands. Here's the presentation: