Holiday E-Commerce Recap: Rising Tide, but Some Leaky Ships
With sales up more than 20 percent, more e-commerce outlets than ever before and relatively few high-profile snafus compared to previous years, the holiday season of 2006 might be seen as an unqualified success. A closer look, however, reveals both winners and losers in what was a blockbuster holiday shopping season overall. Some winners went with the bread-and-butter approach: providing top-notch customer service and making sure their Web sites were always up and running when customers came calling.
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