Find Out What’s Keeping Your Customers Awake At Night With Survey Monkey
Sometimes the simplest way to get closer to our customers and “get in their thead” is to just ask them! And Survey Monkey is a great, inexpensive tool to do just that.
We recently ran one for The CRM Coach using this tool and found it very easy to construct our survey and build in logical branching of questions depending on answers.
[If you didn’t take our survey, we’d still love for you to do so–and you can experience the tool for yourself.]
We were surprised at the percentage of people who did the survey and even more surprised at the great answers we received.
A couple of tips:
- Provide an incentive to increase the number of people taking the survey, but make it something that qualifies them. We used free copies of the Insider’s Guide…not something someone uninterested in CRM would care for.
- Make your survey ANONYMOUS…this increases the quality of response you get.
Consider incorporating surveys into your business practices and fine tune your marketing and product offerings accordingly.
Technorati Tags: CRM, Customer Relationship Management, Customer Service, Survey