Digital River Marketing VP on E-Commerce Lessons Learned

With the holidays approaching, many traditional and e-only marketers hope that the Web tools and designs they developed during 2006 ring in record sales over the Internet. To summarize what improvements online sellers made over the past 12 months, the E-Commerce Times talked to Jim Wehmann, vice president of global marketing for Minneapolis-based Digital River. Digital River helps companies of all sizes create marketing strategies that drive Web traffic and increase average e-commerce order values and sales-close rates.

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