A CRM Thanksgiving: Optimism and Gratitude
No longer having to hear that "CRM is dead" is one thing to be thankful for, says Brad Wilson, general manager of Microsoft Dynamics CRM. That was a talking point making the rounds a few years back, and it developed sudden and significant traction when it was echoed by an executive of one of the leading CRM vendors at an industry conference. No more though, Wilson notes. That idea is, well, dead. "Businesses are turning renewed focus to customer-facing systems that help them drive more consistent and mutually profitable relationships," he told CRM Buyer.
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