Archive for December, 2003

Vendor Advisory 2002: Telecom CRM Clients

Friday, December 19th, 2003
The advisory sheds light on the importance of customer relationship management in the Telecom market. It advises on how to maintain excellent relationship with your customer in this space.

Our Vendor Advisory Publication is designed to provide Strategic Knowledge to the vendors in that

Emerging U.S. Mobile CRM Market Trends and Directions

Tuesday, December 16th, 2003
mCRM Definition CRM stands for "customer relationship management", it bundles together multifarious, key corporate disciplines aimed at increasing customer value. It has sometimes been referred to as eCRM (electronic CRM), which we will consider to be the same thing. We can define CRM as

Customer Relationship Management (CRM) Strategy and Implementation – 2000 Edition

Tuesday, December 16th, 2003
In response to the growing trend towards Customer Relationship Management (CRM) this new published report focuses on the development and implementation of CRM strategies, and the effect these strategies have on call centre operations CRM is a core issue for any organisation wishing to better...

MarketWatch: CRM

Tuesday, December 16th, 2003
CRM MarketWatch integrates all the key news and research of the enterprise applications market. "Frontier" business applications, such as CRM, corporate portals, supply chain and B2B have a huge potential impact on a company's "bottom line". In their sc

Japan: Next Generation e-crm Strategy

Tuesday, December 16th, 2003
Available only in Japanese. Email Research and Markets for details.

CRM: A Return on Investment Strategy

Tuesday, December 16th, 2003
A large majority of CRM implementations fail to meet stated goals. Don't become a statistic. Use this strategic white paper to help you gain maximum return on investment from your CRM initiative.

CRM in the Public Sector

Wednesday, December 3rd, 2003
The definitive report on the issues and implementation challenges facing the Public Sector in pursuit of government's service transformation strategies. Understanding and leveraging CRM techniques and technologies is key to those tasked with improv

Profit or Pain from Your User Experience

Tuesday, December 2nd, 2003
Profit or Pain from Your User Experience draws on a vast body of research to examine the online shopping experience from end-to-end from first finding out about a web site’s existence, to the actual ordering experience, through to post-sales service and continuing communication. The report not