CRM and ERP News

Introduction:This report is about the market for Marketing Automation software in North America and Emea. It sizes the market by country and vertical market, with forecasts through 2007. A particular focus is given to the influence of analytics on marketi

China's demand for CRM applications has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry

Improving profitability and sustaining customer relationships through on-line channels "an eye-level look at eCRM that leaves out the hype and exposes the difficulties. On the nose perspectives and first-hand accounts provide an education so you won't ha

"This report provides valuable advice for Chief Executives and Marketers alike in their search for the metrics with which to guide the business" - John Stubbs, Chief Executive, The Marketing Council Customer behaviour differs significantly according to market. This means that there is no

Endorsed by the Institute of Direct Marketing: "We believe that Developing and Implementing a CRM Strategy is an excellent publication. It is a comprehensive, insightful and practical publication covering the entire field of CRM. It is the rec

"A step by step guide to defining, planning, implementing and reaping the benefits of customer management while avoiding the many pitfalls" - Customer Relationship Management The most comprehensive, up-to-the-minute insight into how today's organization